基于品牌视角的产业集群升级策略研究.pdf

湘潭大学
硕士学位论文
基于品牌视角的产业集群升级策略研究
姓名:董少锋
申请学位级别:硕士
专业:企业管理
指导教师:李军波
20080518
摘要
随着全球化和信息化的发展,产业集群成为当今世界上最具特色和竞争力的经
济组织形态,产业集群的集聚效应在各国的国民经济体系中日益表现出非凡的活力,
已经成了当代世界经济发展的一个重要现象,引起了众多领域研究者和决策者的热
切关注。改革开放以来,中国经济快速发展,经济结构也随之发生了巨大的转变。
在这个过程中,产业集群起到了至关重要的作用。但是,随着知识经济的到来,围
绕地理位置形成的产业集聚遇到了发展的瓶颈。本文认为,打造集群品牌是实现产
业集群升级,从而实现可持续发展的重要途径。
我国产业集群以劳动密集型居多,品牌缺失、粗放经营、竞争无序等问题日益
影响着产业集群的发展。建立集群品牌能够树立差别化优势、专业化优势和规模优
势。集群品牌能汇集集群整体的力量,为集群企业的发展提供公共品牌效应、集聚
效应,是一项长期性的、相对垄断性的无形资产,从而带动整个区域经济的快速发
展。
本文探讨了集群品牌的内涵,分析了不同产业集群的类型的集群品牌形成机制,
然后,研究了产业集群转型升级中的品牌效应,我们发现不同类型的产业集群有着
不同的升级的路径和集群品牌形成机制。最后提出了通过集群品牌实现我国产业集
群升级的策略。

关键词:产业集群;集群品牌;企业品牌;产业集群升级
I
Abstract
Over the past decade, industrial clusters have e increasingly important to
petitiveness in the context of globalization and informationlization. It has
profound influence in many countries and regions with the reason of its cluster effect.
Many scholars in the different studying fields of the whole world have been interested in it
recent years. The last three decades have witnessed dramatic transformation in China;
industrial cluster has played vital roles. But, along with the knowledge economy arrival,
the industrial cluster which the geographical position formed has met the development
bottleneck. The article considers that it is one of the effective ways of the industrial
cluster's sustainable development to construct industrial cluster revolving the brand.
The most of enterprise clusters in our country are labour—intensity, which further
development is influenced because of some problems such as brand absence, extensive
operations petition disorder. The establishment of the cluster brand can set up the
difference superiority, the specialized superiority and the scale superiority. Cluster brand
can gather all the forces of the whole enterprise cluster rand provide the public brand
effect, the accumulative effect for the enterprises in the cluster; it is a long-term, re