企业管理管理学—计划( 英文).ppt

© 2007 Prentice Hall, Inc. All rights reserved.
Foundations of Planning
Chapter7
© 2007 Prentice Hall, Inc. All rights reserved.
7–2
L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.
What Is Planning?
Define planning.
Differentiate between formal and informal planning.
Describe the purposes of planning.
Discuss the conclusions from studies of the relationship between planning and performance.
How Do Managers Plan?
Define goals and plans.
Describe the types of anizations might have.
Explain why it’s important to know anization’s stated and real goals.
Describe each of the different types of plans.
© 2007 Prentice Hall, Inc. All rights reserved.
7–3
L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.
Establishing Goals and Developing Plans
Discuss how traditional goal setting works.
Explain the concept of the means–end chain.
Describe the management by objective (MBO) approach.
Describe the characteristics of well-designed goals.
Explain the steps in setting goals.
Discuss the contingency factors that affect planning.
Describe the approaches to planning.
© 2007 Prentice Hall, Inc. All rights reserved.
7–4
L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.
Contemporary Issues in Planning
Explain the criticisms of planning and whether they’re valid.
Describe how managers can effectively plan in today’s dynamic environment.
© 2007 Prentice Hall, Inc. All rights reserved.
7–5
What Is Planning?
Planning(P184)
A primary managerial activity that involves:
Defining anization’s goals
Establishing an overall strategy for achieving those goals
Developing plans anizational work activities.
Types of planning
Informal: not written down, short-term focus; specific to anizational unit.
Formal: written, specific, and long-term focus, involves shared goals for anization.
© 2007 Prentice Hall, Inc. All rights reserv