西交大MBA战略管理讲义3.pptx

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InternalEnvironment
CHAPTER3
Whathavewelearnedlasttime?
Political/Legal
Economic
Technological
Global
Demographic
Sociocultural
Competitive
Environment
IndustryEnvironment
ComponentsoftheGeneralEnvironment
ThreatofSubstituteProducts
ThreatofNewEntrants
ThreatofNewEntrants
RivalryAmongCompetingFirmsinIndustry
BargainingPowerofBuyers
BargainingPowerofSuppliers
Porter’’sFiveForces
ModelofCompetition
EffectsofEntryBarriersandExitBarriersonIndustryProfits
EntryBarriers
ExitBarriers
High
Low
High
Low
Low,StableReturns
EntryBarriers
ExitBarriers
High
Low
High
Low
EffectsofEntryBarriersandExitBarriersonIndustryProfits
High,StableReturns
EntryBarriers
ExitBarriers
High
Low
High
Low
Low,StableReturns
EffectsofEntryBarriersandExitBarriersonIndustryProfits
Low,RiskyReturns
EntryBarriers
ExitBarriers
High
Low
High
Low
Low,StableReturns
High,StableReturns
EffectsofEntryBarriersandExitBarriersonIndustryProfits
High,RiskyReturns
EntryBarriers
ExitBarriers
High
Low
High
Low
Low,StableReturns
High,StableReturns
Low,RiskyReturns
EffectsofEntryBarriersandExitBarriersonIndustryProfits
ConcepttoNote
SustainedCompetitiveAdvantage