企业战略管理教材.ppt

U51050Strategic ManagementU51050战略管理
Strategies in Action
战略行动
Long Term Objectives
长期目标
1
Comprehensive Strategic Management Model综合战略管理模型
Vision
&
Mission
Statements
愿景和使命
陈述
Chapter 2
External
Audit
外部分析
Chapter 3
Internal
Audit
内部分析
Chapter 4
Long Term
Objectives
长期目标
Chapter 5
Generate,
Evaluate,
Select
Strategies
制定、评价和
选择战略
Chapter 6
Implement
Strategies:
Mgmt Issues
战略实施:
管理问题
Chapter 7
Implement
Strategies:
Marketing,
Fin/Acct,
R&D, CIS
战略实施:
市场营销、
财务/会计、
调研和计算
机信息系统
Chapter 8
Measure &
Evaluate
Performance
度量和评价
绩效
Chapter 9
2
Strategies in Action 战略行动
“Planning. Doing things today to make us better tomorrow. Because the future belongs to those who make tough decisions today.”
“计划,今天所做的事情是为了我们有更好的明天。因为未来属于那些在今天作出艰难的决定的人们。”
—Eaton Corporation—
3
Session Objectives章节目标
Describe types & forms of strategy
描述战略的类型和形式
Introduce key elements
介绍要素
Identify the development of strategy paradigms
确定战略范例的制定
Introduce experts in strategy formation
介绍战略制定专家
4
Exercise 1 练****1
How does pany use strategic management?
你的公司是如何运用战略管理的?
Could it be used for greater strategic advantage?
它能否被用来取得更大的战略优势?
Give an example of how this could occur, sharing your thinking with your group/best idea with the class!
举例说明如何才能使之发生,和你的小组成员分享你的想法/向全班讲述你的最佳想法!
5
Traditional Perspective传统的观点
essful strategy is deliberately planned & executed
成功的战略是要精心计划和执行的
Implementation secured by detailing work to be done
实施是通过做详细的工作来保证的
Action planning, assigning responsibility to managers & other key players, ensuring accountability, & giving focus to the business
行动计划制定、将任务分配给管理者和其他主要参与者,确保责任并确定业务重点
Planning encourages long term thinking & commitment
计划鼓励长期的思维和投入
6
Incremental Perspective渐进观点
Planners faith in formal processes counterproductive
计划者对达不到预期目标的正式流程的信心
Incremental perspective argues new strategies emerge over time, learning by doing, blending initiatives into a coherent pattern of activities
逐渐增长的观点认为随着时间的推移,新的战略还会出现,在实践中学****将主动性结合到活动的一种协调的模式当中