市场营销专业外文翻译--顾客满意策略与顾客满意营销.doc

外文原文:
The strategy of customer satisfaction and customer satisfaction marketing
Since the 20th century, since the late eighties, the customer satisfaction strategy is increasingly ing business has more customers share the overall petitive advantage means.
First, customer satisfaction strategy is to get a modern enterprise customers, "money votes" magic weapon
With the changing times, the great abundance of material wealth of society, customers in the main --- consumer demand across the material has a lack of time, the number of times the pursuit, the pursuit of quality time to the eighties of the 20th century entered the era of the end consumer sentiment. In China, with rapid economic development, we have rapidly beyond the physical absence of the times, the pursuit of the number of times and even the pursuit of quality and age of emotions today gradually into the consumer era. Spending time in the emotion, pany's similar products have already reached the same time, homogeneous, with the energy, the same price, consumers are no longer pursue the quality, functionality and price, but fort, convenience, safety, comfort, speed, jump action, environmental protection, clean, happy, fun, etc., consumers are increasingly concerned about the product whether for their own life energy, enrich, comfort, beauty and spiritual quality, and exceed consumer expectations in the pre-sale, sa