客户关系管理系统设计.doc

毕业设计(论文)
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二O一年月日
摘要
CRM系统以全方位的客户关系管理基础,结合完善的产品管理和财务管理,协同简洁实用的办公管理等与企业的客户关系维护和开发息息相关的各项内容完美的融合在一起,是完全实现客户、产品、财务、售后服务、团队管理、业绩考核、日常办公协同工作的管理平台,使整个企业的客户管理纳入到统一的规范化管理中。
系统基于B/S架构,用户数不限,使用期限不限。包括客户、联系人、产品、合同、回款、售后、日程、公告、知识库、备忘录、个性网址、邮件群发、图表统计、自动提醒、团队管理等功能模块,SQL Server数据库。本设计完成了客户关系系统的开发工作,ESS数据库对系统涉及到的各种数据对象和数据关系进行设计,再使用ASP程序设计工具通过ADO技术对数据库的信息进行管理。系统采用了比较流行B/S软件设计模式,简单大方友好的操作界面,是企业维护客户关系的好工具。
关键词: 客户关系;CRM;信息管理 ASP;ACCESS数据库
ABSTRACT
CRM system to a full range of customer relationship management infrastructure, combined prehensive product management and financial management, collaboration simple and practical office management and enterprise customer relationship maintenance and Kaifa closely related to perfect the integration of the various elements together pletely achieve customer , product, finance, service, team management, performance assessment, daily office management platform to work together so that the whole enterprise into a unified customer management standardization management.
System based on B / S architecture, the number of users not limited to, use the period of limitation. Including customers, contacts, products, contracts and remittance, sale, schedule, notice, knowledge base, memos, personal web site, e-mail blasts, charts, statistics, automated reminders, team management modules, SQL Server database. The design pleted the development of customer relationship system, ACCESS database system by a variety of data related to the relationship between objects and data design, ASP programming tool and then use technology to the database through ADO to manage the information. System uses the popular B / S software design patterns, and is simple and friendly interface, is pany maintain good customer relations tool.
Keywords: customer relationship management CRM information database ASP ACCESS
目录
摘要 2
第一章系统概述 6
系统介绍 6
课题目的及发展 6
开发一个客户信息管理系统意义 6
客户关系管理的发展 7
主要设计功能 7
第二章系统