wifi广告运营模式.doc

wifi广告运营模式
Wi-Fi Zone advertising model
At present, many smart phones and most tablets support Wi~Fi Internet access, ade one wireless network advertising and advanced security, the advertising business with map information is complete, close to the distance of potential customers recently, the hot Internet customers can easily find the nearest business location.
Benefits to operators: the use of customers like the nearest purchase, time-saving and convenient consumer behavior, so that Wi-Fi single hot spots into a business district, the more hot spots, the greater the commercial value of their advertising.
Direction 2: personalized Portal page
Place business personalized advertising or market research options in the Wi-Fi account login page and login pop-up page, can also set the personalized Portal page for each hot business independently, receive customized advertising and publishing fee. The main feature of this model is that operators have the control of the page, and businesses can use their specific pages to publish advertising information.
The advertisers benefit: specific personalized advertising page to Wi-Fi users, let Internet users in the first time to contact the advertising business or market research options, which highlights the business image, it is a good method in market research.
The benefits of operators: the use of the account login page and login