商务礼仪培训教材.pdf

目录
目录
目录··················································································································· 1
第一章绪论········································································································ 3
第一节礼仪概述································································································································3
一、礼仪及其特征··························································································· 3
二、礼仪的起源与发展····················································································· 3
三、礼仪的功能与原则····················································································· 4
第二节商务礼仪概述························································································································4
一、商务礼仪及其特征····················································································· 4
二、商务礼仪的作用························································································ 4
三、商务礼仪的修养途径·················································································· 5
第二章商务仪容礼仪···························································································· 5
第一节仪容········································································································································5
一、仪容仪表································································································· 5
二、仪容的修饰······························································································ 6
第二节仪姿仪态································································································································6
一、站姿(“站如松”) ····················································································· 6
二、坐姿(“坐如钟”) ····················································································· 7
三、行姿(“行如风”) ············································